Mae Willem
WRITER, SKIN-NOMAD
Mae Willem writes about skincare for Skin-Nomad, covering ingredients, formulation, and the gap between what a product claims and what it actually does. She has been testing and curating skincare for years, works through INCI lists before marketing copy, and is more interested in whether a formula's logic holds together than in what a brand says about it. She grew up between French pharmacy staples and now buys skincare in every country she visits, which means a fair amount of what she knows came from asking strangers what they use. She has never once returned from a trip with room to spare in her luggage.
Read our Blog
Dark Circles: The Three Kinds, and What Skincare Can Honestly Do
Pigment, thin skin or shadow? A ten-second mirror test to tell which dark circles you have, what an eye cream can honestly change for each, and the five picks for...
Secret Santa Beauty Gifts Under £15 Worth Fighting Over
Sheet masks to mix and match, sheer lip colours, eye treats and a steel gua sha, all under £15 and sorted by the kind of person you've drawn.
Skin Longevity: What Your Skin Will Let In
Longevity, exosomes, EGF, NAD+: which of the new words on the box can reach your face, how to check a dose yourself, and the routine worth building in your thirties.
