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A serum is where a routine gets targeted. These concentrated formulas deliver active ingredients straight to a specific concern, from brightening uneven tone to firming, hydrating or calming. Applied after cleansing and toning and before moisturiser, it is the step that does the heavy lifting.
For uneven tone and glow, reach for the Beauty of Joseon Glow Serum: Propolis + Niacinamide; for firmness, the Medicube PDRN Pink Peptide Serum; and to calm reactive skin, the PURITO Wonder Releaf Centella Serum. Choose by concern across pigmentation, wrinkles and fine lines and redness and irritation, or by active such as niacinamide, vitamin C and peptides. Not sure where to start? Our guide to niacinamide vs vitamin C helps you pick.
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