ETUDE

Etude is a Korean beauty brand known for playful, accessible makeup and gentle skincare. While it is loved for colour cosmetics like the Fixing Tint and brow products, its skincare has a serious side.

The standout is the SoonJung line, a minimal, low irritation range built for sensitive and compromised skin, alongside the long running Moistfull Collagen hydration range.

The SoonJung range suits sensitive skin, while the Moistfull Collagen line sits within our wider moisturisers collection.